FUZE and ThinkingPhones Launch Event: Celebrating a Merger and a New Digital Platform


In December 2015, Anna Marie Events was asked by Genesco to plan and co-produce, the launch event for the FUZE acquisition by ThinkingPhones. Now rebranded FUZE, the company team needed the entire event designed and executed and to completely transform their office space on San Francisco’s Spear Street into an exciting evening extravaganza for 100 attendees.

The event was part merger celebration and part product launch as the acquisition of FUZE enabled ThinkingPhones to add cloud-based video conferencing and web collaboration features to their expanding platform that seamlessly “fuzes” together voice, video, and collaboration tools for enterprise clients.

Anna Marie Events, in true “carpe diem” mode, totally transformed the ThinkingPhones office space, creating a vibrant design through the use of colorful lighting and florals and brought in DJ Chris Fox, Fox Sounds and Joshua Charles Catering to provide a delicious buffet as well as providing a full bar setup.