Providing Strategic Guidance For Event Planning to Corporate Event Planning Teams


One of the ways we love to add value is helping in-house event planning teams in larger enterprises. Having managed many, larger events, from conferences to sales meetings, we know how to execute these events from initial conception and event strategy all the way through on-site production to post-production debriefs.  In-house teams, depending on their composition and internal roles, can often benefit from our varied experience in large-scale corporate event planning in the following specific ways:

  • Strategic Event Design: Part of the strategy for creating memorable corporate events is choosing how the company brand, palette, messaging and personality are integrated into the design of the event. It’s important to create “a look” that is consistent and powerful, can be carried into subsequent events, will elevate the impression left on a corporate audience after the event, and instill pride and loyalty in a company’s employees over time. Integrating event elements from graphic elements and lighting to the food and beverage selections into a cohesive overall plan is one of our hallmarks at Anna Marie Events.  We always proceed in close partnership with company event and marketing teams to ensure our client’s brand and personality come to life.

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  • Site and Venue Sourcing: Having deep networks in the event planning world pays off when you are quickly trying to pair an event of a certain size and budget with local venues. Savvy in-house event teams know they can shortcut this process by outsourcing this element of corporate event planning to a seasoned professional.  An established event production agency is also able to do a thorough logistical review of sites to determine if they include all the elements necessary for a specific client’s needs. Finally, our relationships with venue managers pay off in terms of negotiation leverage regarding rental rates, special fees and venue services provided to clients.

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  • Event Production and Purchasing: Organizing the production requirements for large corporate events can be a little daunting. It’s one thing if you have established, over time, a template for this based on prior events your company has produced, but if you don’t have this roadmap, you could be lost early in the process. We spend a lot of time developing show-flow outlines detailing “run of show” timing and requirements, which we can share with vendors well in advance of the event to maximize vendor performance and client satisfaction. If schedules look too tight, we adjust them. If event elements look too logistically challenging, we regroup and revise. Contingencies are planned for in advance. Our expertise also comes in handy when in-house event teams are negotiating food and beverage contracts with a venue and related vendors.  Including guarantees, maximizing the efficiency of your F&B dollar, providing incentives for wait staff performance, we know how to get maximum ROI on your event investment.


Could your in-house corporate event team use these strategic and executional skills? Let us know. We’d love to discuss how we might add value to your company events moving forward.